Arif Suaini
MEDIA & COMMS PROFESSIONAL
Hello
Senior Creative Producer & Storyteller
I’m a Senior Creative Producer with close to a decade of experience creating content for broadcast and digital platforms. My work spans concept development, scripting, directing, production and post-production.
I also integrate Generative AI into my creative workflow for ideation, script development, storyboarding, pre-visualisation and content generation.
At the heart of my work is a passion for telling stories that connect with audiences.
Selected Works
A selection of broadcast promotions, campaigns and creative projects spanning concept development, production, directing and post-production.
BLOCKBUSTER SUNDAY: FAST X
Broadcast Promotion
Editing · Sound Design
Recognition:
New York Festivals TV & Film Awards 2026
Bronze, Editing
Finalist Diploma, Sound Design
A high-energy promotional trailer for Fast X, created for Mediacorp’s Blockbuster Sunday. I shaped the edit and sound design to capture the film’s intensity and momentum, building a fast-paced promo designed to engage broadcast audiences.
FIFA WORLD CUP 2026 - BRAND TRAILER
Concept · Creative Production
A brand trailer created to build anticipation for Mediacorp’s FIFA World Cup 2026 coverage, bringing the tournament’s energy and campaign identity into a distinctly local setting.
The project also incorporated AI as a practical production solution. For the closing bus shot, the campaign key visual was digitally applied using AI when the physical bus wrap could not be completed within the production timeline, allowing the original creative vision to be retained in the final film.
OKTO AI IDENTS
Generative AI · Work in Progress
An evolving series of three AI-generated idents created for OKTO on 5, designed around a seasonal concept that can refresh and change over time.
The current series explores Sea, Air and Land adventures, with each ident taking viewers into a different imaginative world while maintaining a consistent OKTO on 5 identity.
